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It was very important to educate women and provide them with the right garment with right fitting for their daily comfort. Siddharth Grover, Director, Groversons Paris Beauty. What was the idea behind Groversons Paris Beauty?There was a Gap in the market relating to women innerwear category. At that time, there were hardly any brands providing solutions to women innerwear issues. It was very important to educate women and provide them with the right garment with right fitting for their daily comfort.
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What are the changes in strategies the company has initiated to successfully run this model?Evolution of brand is very important for its growth and we have been constantly catering to the demands of the customers, changing trends and requirements of the market etc, which is why we are there from last 6 decades in the market. With changing time, we have understood the demands of the market and customers and have evolved ourselves in all aspects of the innerwear category such as changing designs, conceptualising of daily wear, and providing the best of the fabrics.How are you planning to expand in the future?We have recently opened one of our brand outlet in South Ex-1, Delhi Market and we are coming up with more Exclusive Outlets in the coming year. Our expansion is planned with some of the renowned LFR’s (Large Format retail outlets)also.
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By the end of FY 2021, our target is to be placed in almost 35 top end MBO’s and LFR’s.What is the companys success story in this domain?Being the pioneers of intimate wear in India, we are endowed with the responsibility of best quality and price efficiency. There is a huge variety of products that we offer in our range featuring everything from Bra, Panties, Shapewear, swimwear, loungewear, Activewear, Nightwear and Thermals. Understanding the customer and their needs has helped us manifolds in providing the best in the market.What are the insights that you have about the market?The global lingerie market is expected to grow by leaps and bounds in next 3 years. It’s backed by the rising population of financially independent women, growth in per capita income, rapid industrialization, and expansion of sales in every domain.Some other key factors also include rising demand for lingerie wear, innovative offering to target consumers, changing preferences of young generations and aggressive marketing & promotional activities by all leading lingerie players in the current market.
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